I'm puzzled by it as well, but it's not a BS plan. With the american league games and European cup games they expect to sell all the seats, which isn't such a ridiculous proposition. But I don't think the occupancy rate in the stadium in Haarlem is close to 100% during league games, so I'd say this stadium would be pretty empty. The stadium could be used for other events, but still... it wouldn't be profitable.
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