Civ Rev free for Apple Products

[BCLG100]

http://itunes.apple.com/us/app/civilization-revolution/id324563544?mt=8

Saw it posted at the other site, downloading it now but figured I should let you guys know!

[Shabbaman]

See what Steve Jobs is doing to your soul right now? Anyway, I've played the demo, this version is better than the DS version by a large margin. The controls make sense, the presentation of data is clear. It does drain your iphone battery quickly though...

I don't understand why this is free now. To lure potential civ5 customers?